European Beer Star
European Beer Star

Future Award

Future Award 2022 - Proud Winners

The three winners have been awarded at the Winners' Night on September 14 during drinktec in Munich. In regards to the aspects of both quality and sustainability, the jury was most impressed by the following three breweries:Neumarkter Lammsbräu, Brauerei-Gasthof Kundmüller and Westerwald Brauerei are the proud winners of the European Beer Star Future Award 2022. Congratulations to your success and thank you for your effort for sustainability!

Here's the link to the compltete üress release of the Future Award as well as the winners of the EBS 2022

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Protecting our environment also means safeguarding our future. The world seems to be spinning faster. With the flood of information, the brewing industry is also faced with ever new challenges. Topics such as energy efficiency, sustainable raw material availability, or employee satisfaction have long ceased to be trivialities and have long been part of the focus of corporate governance in companies. The European Beer Star will therefore present the Future Award for exemplary and sustainable corporate governance for the first time in 2022. In addition to sustainable management, product quality is also included in the assessment.

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What can we do?

The European Beer Star Future Award honors committed breweries for their business activities in accordance with the pillars of sustainability - ecological, economical, social. Breweries that manage to combine their sustainable corporate culture with the highest beer quality can apply for the Future Award. We would already like to thank all participants! Because participation alone proves that the companies are committed to a better world! According to the motto of the European Beer Star:

That's how Stars taste.

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Jury

The final jury of the European Beer Star Future Award is made up of an interdisciplinary team of experts. They include sustainability researchers, media representatives and beer experts.

Evaluation categories

Based on the 17 Sustainable Development Goals of the United Nations, a questionnaire tailored to the brewing industry was developed together with sustainability experts from the Bochum University of Applied Sciences, experts from the brewing industry and relevant stakeholders from the brewing industry. The questionnaire is tailored to the brewing industry. The following categories are asked of the participating breweries.

energy

Energy

What measures does the company take to save, control or generate primary energy?

water

Water

Does the company pay attention to the economical use of water?


climate protection

Climate protection

Are there processes or specifications in the company that ensure climate protection?

value creation

Regional value creation

What is the raw material, supply and distribution structure in the company?


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Soil

Are biodiversity measures promoted in the company?

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Quality management

Are topics such as employee training and further education or continuous improvement anchored in the company's mission statement?


customer satisfaction

Customer satisfaction

Is customer satisfaction determined and what significance does it have within the company?

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Employees

Can employees rely on fair pay and the company's concern for their health?


packaging

Packaging

What container and operating material structure does the company use?

product

Product

What distinguishes your product and your brewery in terms of sustainable development and is therefore predestined to win a Future Award?

How does the awarding process work?

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1. Registration at the EBS 2022

All breweries that register in the European Beer Star 2022 can participate in the Future Award at no additional cost. Participation in the Future Award is voluntary! Detailed information will be announced after the registration stop from the beginning of July 2022.

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2. filling in the questionnaire

All Future Award participants will receive a questionnaire after the registration deadline. The questionnaire must be completed and returned to the organization team by July 15, 2022. In addition, the brewery must choose a submitted  European Beer Star beer which, if successful, will take part in the live Future Award tasting.

SELECTION

3. Pre-selection by experts

A team of experts from the Bochum University of Applied Sciences determines the 10 best applications according to a recognized evaluation form. The survey is anonymous. The brewery will not be disclosed to the jury. The 10 best applications will be informed about their participation in the final round in good time and, if necessary, asked to send beer samples.

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4. Live-tasting of the final round

The final beers will be re-evaluated by an interdisciplinary team of sustainability and beer experts and media representatives and subjected to a live European Beer Star tasting at drinktec. The sensory evaluation criteria of a regular EBS tasting are applied.

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