Why YOU should attend


Become part of the Global Family

The European Beer Star is more than a tasting competition. The participants have become a community. Even more: a family. The Global Family. Become part of this community of experts.

Get to know the brewmasters, trade journalists and decision-makers of the industry and stay up-to-date through the exchange of first-class international industry leaders. Identify global market trends and be inspired by networking with industry stars.


Feedback about your beer

Get feedback on your beer from the best experts in the industry worldwide. The European Beer Star jury includes proven experts from around the world. Take advantage of the feedback and compare your beers with top international brands.

New: Take the chance and get an flavor profile of your beer from the experts of the European Beer Star. Learn more.


Take advantage of attractive marketing opportunities

By winning the competition you can use the European Beer Star brand according to the guidelines. Use the reputation of the European Beer Sar and become visible. Reach a global audience with professional articles in publications worldwide.

Take advantage of the opportunity with an article in Beer Star News and a circulation of 8,000 magazines sent worldwide. Be inspired by other breweries to use the brand.

Besides the pure prizes of the tasting, you can also convince with the concept of your brewery at the European Beer Star through the Awards in Free-Style Beer or the Future Award.

The Flavour Profile - International Benchmarking

Added value for brewmasters

In addition to the current evaluation, the participants will also receive a flavour profile for their submitted beers this year. Category-specific sensory criteria have been developed for this purpose. In this way, the organizers of the European Beer Star are offering the participating breweries an additional opportunity to compare and rank their beers with the winning beers in each category, in addition to the familiar evaluation criteria. And this on an international level with the best beers in the world!
A real added value for brewmasters!

Check the flavour profile yourself right away!

The taste classification of the submitted beers can then be immediately compared in practice with the winning beers. Take the opportunity and get yourself an EBS winner box. The top-class evaluation of the beers together with the opportunity to purchase the winning beers right away result in an ideal tool for your quality assurance. Pure benchmarking!


Not convinced yet? This is what the participants say...


Networking at exclusive industry meetings

We invite the winners of the European Beer Star to the most exclusive event in the industry. Only about 800 tickets will be issued for the legendary Winners' Night - secure tickets as an award winner and taste the winning beers of the European Beer Star at what is probably the best beer counter in the world.

Sharing a beer with other winners and industry experts will yield new insights and ideas. And maybe even completely new opportunities for your beer.


Your beer, your award, your moment

The music starts, the lights go down. The awards ceremony starts. And in the room filled with excitement, your name rings out and your winning beer lights up on the screens. This is your moment. Pick up your award on stage and proudly display it at the brewery.

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